About the role
Trinity Workforce Solutions is recruiting a creative, results-driven and strategic Marketing Officer to promote our hospital's services, build strong partnerships, and drive patient engagement and growth.
Responsibilities
- Develop and implement marketing and business development plans aligned with the hospital's strategic objectives.
- Promote the hospital's clinical services, specialised programs, and health packages to target markets.
- Coordinate digital marketing activities including website updates, social media, email campaigns, and online advertising.
- Organise and participate in health awareness campaigns, medical camps, exhibitions, and community outreach programs.
- Build and maintain relationships with corporate organisations, insurance providers, referring physicians, NGOs, and government agencies.
- Identify new business opportunities and partnerships to increase patient referrals and revenue.
- Conduct market research to identify healthcare trends, customer needs, and competitor activities.
- Develop promotional materials such as brochures, flyers, newsletters, and presentations.
- Coordinate media relations and support public relations activities to enhance the hospital's reputation.
- Monitor marketing campaign performance and prepare reports on key marketing metrics.
- Support customer service initiatives by collecting and analysing patient feedback to improve service delivery.
- Assist in organising hospital events, conferences, and stakeholder engagement activities.
- Ensure all marketing activities comply with healthcare advertising regulations and ethical standards.
- Manage the marketing budget efficiently and monitor return on investment (ROI) for campaigns.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, or a related field.
- Professional certification in Marketing or Digital Marketing is an added advantage.
- At least 2–3 years of experience in marketing, preferably within the healthcare sector.
- Experience in digital marketing, branding, and business development is desirable.
- At least 2–3 years of relevant experience is preferred.
How to apply
Complete the online application and upload your current CV. Review your information before submitting.
For enquiries, call +254 704 863 889 or email careers@trinityhrwork.com.