Marketing Officer

About the role

Responsibilities

• Develop and implement marketing and business development plans aligned with the hospital's strategic objectives.
• Promote the hospital's clinical services, specialised programs, and health packages to target markets.
• Coordinate digital marketing activities including website updates, social media, email campaigns, and online advertising.
• Organise and participate in health awareness campaigns, medical camps, exhibitions, and community outreach programs.
• Build and maintain relationships with corporate organisations, insurance providers, referring physicians, NGOs, and government agencies.
• Identify new business opportunities and partnerships to increase patient referrals and revenue.
• Conduct market research to identify healthcare trends, customer needs, and competitor activities.
• Develop promotional materials such as brochures, flyers, newsletters, and presentations.
• Coordinate media relations and support public relations activities to enhance the hospital's reputation.
• Monitor marketing campaign performance and prepare reports on key marketing metrics.
• Support customer service initiatives by collecting and analysing patient feedback to improve service delivery.
• Assist in organising hospital events, conferences, and stakeholder engagement activities.
• Ensure all marketing activities comply with healthcare advertising regulations and ethical standards.
• Manage the marketing budget efficiently and monitor return on investment (ROI) for campaigns.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, or a related field.
• Professional certification in Marketing or Digital Marketing is an added advantage.
• At least 2–3 years of experience in marketing, preferably within the healthcare sector.
• Experience in digital marketing, branding, and business development is desirable.
• At least 2–3 years of relevant experience is preferred.

How to apply

Complete the online application and upload your current CV. Review your information before submitting.

For enquiries, call +254 704 863 889 or email careers@trinityhrwork.com.

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